How Freelancers Can Help Small Businesses
Freelance

How Can Freelancers Help My Small Business?

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As a small business owner, do you feel like your days are full of tasks you either don’t like doing or don’t know how to do well?

And at the expense of taking the time to do those, you aren’t able to do the work you really love?

That’s where freelancers come in!

Freelancers, whether they are writers, bookkeepers, virtual assistants, proofreaders or editors, photographers or photo editors, or any of the other endless possibilities in the freelance world, can help you advance your small business to the next level.

How can freelancers help your small business?

Below are 5 ways working with freelancers can benefit your business!

 

1. Make the best use of everyone’s gifts

Let’s face it. There are just some business tasks you’d rather just not exist so you don’t have to do them.

Not good with words or grammar? Hire a writer or editor.

Dread all the spreadsheets and records associated with business finances? Hire a bookkeeper.

Don’t have an artistic eye? Hire a photographer.

Need someone to organize your calendar or do minute daily tasks that bog you down? Hire a virtual assistant.

No clue how to code? Hire a web developer.

The possibilities are almost as endless as the work it takes to run a small business.

By taking some of the load and drudgery of these tasks your shoulders, you can focus on the part of your business you really love. This is probably the reason you started your business in the first place, and it is at the core of why you work for yourself and not for someone else.

While freelancers are not necessary to the running of a small business, they can allow you as the business owner to focus on the part of your work that you can do best, while also allowing the freelancer to use his or her gifts.

 

2. Help you earn more with your small business

It’s simple math, really. The more time you can commit to income-producing actions, the more money you can make.

Since we each only have 24 hours in the day, you as a small business owner can free up time to focus more on your work, whether that is content or product creation or providing a service, and less time sitting in the office doing administrative tasks.

3. Save you time and money

While you could get a larger, more well-established business to do some of these tasks instead of a freelancer, as a small business owner myself (and daughter of two small business owners), I know that such price tags are not always in the books.

You will still need to pay a freelancer what their work is worth, just like you want people to pay you for what your product or service is worth. Still, many freelancers have lower prices than established firms as a result of not having so many overhead costs.

Don’t shy away from a freelancer who hasn’t been in the industry very long. Sure, check to make sure they have some decent samples or reviews from past clients (if applicable), but hiring freelancers who are starting out can be a great way to help them build their portfolio and for you to save time and money while advancing your business.

 

4. Improve your content quality

Point 1 talked about letting each person use his or her own gifts. Chances are, the content writer or proofreader with a solid portfolio who you hired has more experience in writing or editing then you do, which means they have the potential to create content as good (or better) than you can in less time.

Hiring someone to write or edit your content can both increase its quality and get it done quicker than you might be able to on your own. An experienced writer might be able to get out your weekly blog post in just one hour, while that same task could take you a whole afternoon of agonizing over what to write or how to connect with the reader.

5. Establish a network

Working with freelancers in a variety of different specialties can also help you grow your network.

Maybe the content writer you’re working with knows of some talented bookkeepers or SEO optimizers? Perhaps they have a working relationship with a photographer who can help update your site’s visuals?

Many freelancers have their own network of friends or coworkers who specialize in different areas, and can recommend people for other services you may need.

While you might not know many freelancers when you first start working with them, you can eventually build a whole network of them to help take your business to the next level.

Conversely, building relationships with freelancers can help more people learn about your business. If you work someone local to your area, they may also recommend your business to their friends and family, especially if you provide a product or service that has a broad appeal to a variety of clients.

 

How do I find freelancers to work with in your small business?

Not sure where to find freelancers? Well you’re in luck, because most freelance jobs can now be done remotely. So if you live in a tiny town with little to no people, let alone freelancers, you don’t have to be limited to a physical location.

Just doing an Internet search can lead to many results, who you can then contact and interview to figure out who is the best fit for your business.

If you would like to keep it local, you can also check out the Chamber of Commerce in your area or your town’s website for a list of local businesses. Someone freelancers register themselves there in hopes of companies like you finding them.

You can also check out Facebook groups to see if anyone is advertising their services there.

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Now that you know how freelancers can help you and where to find them, see what they can do for your business!

What do you need help with in your business? Have you worked with a freelancer before?

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